Inspiration
Gabi shared gorgeous print ads and other work by Mike Strouth, John Alcorn, and Peter Max as reference materials. We needed a mark that could feel at home alongside these illustrations but also stand on it’s own in print and digital applications.
I drew from Gabi’s work and their personal style (including their trademark day-glo hair) when it came time to develop color palettes.
Chicago-based vintage and custom hand-made clothing and accessories
Gabi (aka @technicolorpoodle) sells vintage clothing and accessories dating from the 1960s through the 1990s. They also make custom hats and clothing using vintage fabric.
Wordmark development: Round 1: Typographic Preferences
Round 2
We established early on that Gabi wanted at least two different marks that should could use. One that would work in a circle and one for rectangular applications. I began (in the obvious place) by referencing an umbrella shape for two options.
