Like Minds
I had been familiar with and even a patron of Pink Fink and I had been a fan and admirer of her personal style for years so I went in hoping it would be a fun collaboration. Denise and I tend to gravitate toward similar objects and typography, whimsical relics from a certain point in history, and since her business is selling actual vintage, I knew I could really “go for it” without the need to “put a new spin” on it.*
Denise already had an idea in mind, so she sent me a reference image and what she’d like her mark to do differently. I quickly sketched several variations while we were speaking and we were off!
*Taking something classic or vintage and “putting a new spin on it” can often go wrong in my opinion as I tend to find that the “new spin” has removed precisely what was so charming and intriguing about said item in the first place.
Saturday Morning vs Saturday Night
From there, I experimented with how psychedelic to get, eventually settling in closer to an early-to-mid ‘60s aesthetic vs a full-on late ‘60s - ’70s Haight-Ashbury approach, which seemed to fit all of us—the brand and the individuals involved—better.
The Word Mark
Capturing the immediacy of mid century animation in day-glo.
Animated Ads for Instagram
Such a playful mark demanded a fun way to announce itself to the world.
Stickers used to seal packaging on sales were created, as well as a rubber stamp for an authentic by-hand touch.
